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French label A.P.C. to open A.P.C. Café in Paris

Translated by
Nicola Mira
Published
today Nov 7, 2019
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From November 20 to January 31 2020, French label A.P.C. is opening a café inside the Galerie Joyce, at 168 Galerie de Valois in Paris.


The Café A.P.C.’s mocha coffee


A.P.C. is following in the footsteps of several Parisian fashion stores and labels, from concept store L’Exception with the Gagoa café, to the series of cafés opened by Maison Kitsuné and even Saint-Laurent, with its café on rue Saint-Honoré.
 
“Everyone loves a cup of coffee, and we decided to join in this interesting Parisian trend, as more and more places for drinking coffee are sprouting up,” said Jean Touitou of A.P.C.

A.P.C. Café will offer a full menu of coffee beverages to drink in or take away, from latte to espresso, cappuccino and shakerato - all made with the label’s own mocha coffee - and will also sell a series of articles (t-shirts, tote bags and thermos flasks) featuring the café's logo with the upside-down A. 
 
From January 8, A.P.C. will stage an exhibition of its fashion archives, and also an exhibition by artist Jessica Ogden, who has been collaborating with the French label for many years, and created a collection of patchwork throws and cushions made from fabric offcuts.

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