French retailer Cyrillus summons Harry Potter for Christmas collection
After a stint with Primark in September 2017, Harry Potter will settle in for the Christmas season with French retailer Cyrillus, from early December. The world of wizardry, penned by author J.K. Rowling, has birthed a limited-edition collection comprised of apparel and homewares for the festive season.
Via a partnership with Warner Bros, the studio behind the film franchise of the best-selling book, Cyrillus will launch on December 2 a children's fashion line including sweaters, t-shirts, beanies and scarves with the Gryffindor crest, as well as a Hedwig plush owl toy, bed linen, and several magic wands much like those used by Harry, Hermione and Dumbledore (sold for 34.90 euros).
The Harry Potter collection will be sold across 52 stores, as well as on the retailer's e-shop, which now has a new store format that mixes fashion and homewares.
The firm, which celebrates its 40th birthday this year, also launched this autumn its new venture Seconde Histoire, a site that sells used products.
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