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Nicola Mira
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Jan 19, 2018
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French TV channel TF1 confirms deal for 78% stake in digital media group Aufeminin

By
AFP
Translated by
Nicola Mira
Published
Jan 19, 2018

On Thursday, private national French TV channel TF1 announced it has inked a deal for the acquisition of a 78% stake in digital media group Aufeminin from German corporation Axel Springer, valuing the web publisher of editorial and community-based content for women at €365 million.


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In a press release, TF1 also confirmed its intention of launching a public bid for the remainder of Aufeminin's capital, once the initial acquisition will have been finalised with Axel Springer.

"The operation's completion will depend on approval from French and Austrian regulatory authorities," TF1, a subsidiary of the Bouygues group, stated in a press release.

The parties have settled on the basis of a price per share of €38.74, which should put a €286.1 million total price tag on the operation.

On 12th December, TF1 announced it had entered into negotiations with Axel Springer for the acquisition of Aufeminin, "a digital player with a unique portfolio of brands and content targeted to women, which would allow [TF1] to speed up its digital transformation," said the French TV channel at the time.

Aufeminin "has developed a unique, original model for diversifying its revenue, hinging on brand communities like aufeminin, MyLittle Paris and Merci Alfred, Marmiton, Netmums, Onmeda, Etoile Casting and Livingly Media », said TF1.

Aufeminin's business model relies on digital display ads, e-commerce (also on a subscription basis, like with My Little Box) and branded content solutions. The group was created in 1999 and is present in over 20 countries, in Europe, the Maghreb region, North and Latin America, as well as having a strong social media presence. The digital group was bought by German media corporation Axel Springer in 2007.

Aufeminin has a staff of 470, and in 2016 it generated a net income of €11 million from a total revenue of €107.3 million. The group's current CEO, Marie-Laure Sauty de Chalon, is expected to remain in place following the acquisition.

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