From Chanel to Kenzo, luxury is entering the gaming world for Christmas
For the end of the year, luxury brands are multiplying their efforts to seduce consumers and boost sales. Video games offer the ideal opportunity to target younger customers, and Chanel and Kenzo are taking advantage of this opportunity with two fun and captivating games.
The historic house of the rue Cambon is venturing into gaming with "Chanel Moon Walk", its first mobile game. It takes the players on an exciting expedition to the moon aboard a space shuttle. The goal is to destroy a maximum of meteorites and to catch beauty products that have been selected by the brand for Christmas. Once the game completed, these products can be purchased directly on the Chanel e-shop.
Accessible by scanning a QR code on the brand's website and easy to use, the game seems to have been designed to appeal to all audiences with its slightly retro images and the soothing music "Kelly Watch The Stars" by the band Air. Designed with the Mazarine agency, which has already developed other projects for the label, it is available in 30 countries until January 1.
In a change of scenery "Kenzo run", the game developed by LVMH's luxury house and piloted by Japanese designer Nigo, is available online on the brand's website until December 31. It allows players to choose their character and launch him or her into the maze of the futuristic virtual city of Kenzo. The objective is to collect tokens in the shape of Boke flowers, inspired by the house's iconic motif, while jumping over obstacles and taking shortcuts to avoid them, as the game accelerates.
For the best players, "exclusive gifts" are up for grabs, while Kenzo is offering the chance to attend its fall-winter 2023/24 fashion show, which will take place in Paris on January 20, along with a plane ticket and a hotel stay to the player with the highest score.
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