George at Asda to sell Netflix merchandise
Quite a coup for Asda. The UK supermarket’s value fashion/lifestyle brand George has partnered with the streaming giant Netflix for a major product tie-up.
The partnership began this week in 50 George At Asda locations and online under the ‘George x Netflix’ banner. It includes a wide range of fashion and lifestyle products. As part of the initial collaboration, 12 Asda stores will offer a wide range of clothing and general merchandise products and a further 38 will stock Netflix clothing and accessories.
The wider range of 48 products include footwear, accessories, stationary, mugs and boardgames for fans of Netflix’s original series including Squid Games, Stranger Things, Money Heist, Emily in Paris, The Queen's Gambit, as well as popular titles including Big Bang Theory and Friends.
The partnership will also see George launch a number of exclusive Netflix ranges throughout the year.
There will be a ‘flagship’ concession within Asda’s Milton Keynes store too, where George has worked with Netflix to offer customers a more immersive experience. This includes branded changing rooms, dedicated product areas and access to the full range of licensed products.
George senior buying director Scott Macrae said: “We know that George is an important destination for customers looking to buy licensed product and Netflix has a broad range of properties that appeal to all the family.
“We feel this collaboration a great fit for George which allows us to continue to bring a range of product that is relevant and for all the family to enjoy.”
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