Giorgio Armani chooses Milan for next couture show

Translated by
Robin Driver
May 8, 2020
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The day after the Camera Nazionale della Moda Italiana's announcement that it is organising a digital version of Milan Fashion week in July, Giorgio Armani has revealed the calendar for its next runway shows. These will take place in the Lombard capital in September, apart from the house's next Haute Couture show, which has been pushed back to January 2021, but will also take place in Milan, rather than Paris, where it has been presented for several years. 

While the fashion world  100% digital runway shows, with London, Milan and Paris all having announced online fashion weeks for June and July, some of the larger brands are revealing their own catwalk calendars. Such is the case of Giorgio Armani, which has presented the dates of its next men's and womenswear Emporio Armani and Giorgio Armani shows, as well as that of its next Armani Privé collection. 

The latest Giorgio Armani and Emporio Armani men's and womenswear collections will be shown in Milan in September. At the present time, the company is still working out the most appropriate format for these ready-to-wear shows.

The Armani Privé Haute Couture collection will receive a different treatment, with a show scheduled for January 2021. The event will be organised in Milan, more specifically at the Palazzo Orsini. According to a release published by the brand, the show will present a timeless collection, made up of both winter garments and lighter designs intended for the summer.

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