Giuliana Rancic and son design for Abercrombie Kids' gender-neutral line
today Nov 2, 2018
Abercrombie Kids has tapped Giuliana Rancic and her son, Duke, to design exclusive items for the retailer's Everybody Collection, a gender-neutral line of apparel that first launched in January 2018.
The mother-son duo have worked with the Abercrombie Kids design team to select thread colors and provide input on sketches, graphics, and assortments. The pieces will debut in the summer Everybody Collection, set to launch in April of 2019.
According to a press release, "the line embraces on-trend clothing from a single size system for both boys and girls who don't want to be restricted to certain styles or colors."
To further boost the collaboration, Giuliana will make special appearances at stores and events during key moments in the marketing calendar, like Black Friday and the upcoming holiday season.
A division of Abercrombie & Fitch Co., Abercrombie Kids offers apparel for children ages 5 to 14. The brand's Everybody Collection is available online and in the label's approximately 60 stores.
Abercrombie Kids' choice to create a gender-neutral line for a young audience has been mirrored by teen retailer Aeropostale and brands like River Island, as gender-neutral parenting becomes a popular point of discussion for American parents and on parenting social platforms.
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