Glossier opens flagship in Seattle
Digital beauty brand Glossier is making a return to Seattle with the opening of a new flagship store in Capitol Hill.
The 2,800-square-foot store is the first to open since the brand closed all its locations in March of 2020 due to the pandemic. For its return, Glossier is shaking up the shopping experience with uniquely designed stores and an e-commerce first approach.
Located just a few blocks away from the Seattle pop-up Glossier held in 2019, the space was inspired by its original home, created in collaboration with landscape designer Lily Kwong, in a space that combines nature and technology.
The store is characterized by pale-pink furniture and design details including moss hills, boulders and floral elements. It was inspired by Seattle’s Pacific Northwestern landscape and specifically mushrooms. The designer included surreal boulder-like formations to create a terrarium-like space. Outside, the door and window trims were painted in blush to match the Glossier logo.
For the opening, Glossier has partnered with Molly Moon’s Ice Cream to create a 'bespoke Glossier flavor'. The flavor will be sold at the Capitol Hill Molly Moon’s location across the street for the first month that the Glossier store is open. Moreover, it will also sell merchandise supporting the local nonprofit Seattle Chinatown International District Preservation and Development Authority.
Next, Glossier plans to open new stores in Los Angeles this fall and in London this winter with store concepts expected to be just as unique.
In July, the beauty brand raised $80 million in a Series E funding round led by Lone Pine Capital, an injection of capital that reportedly brings the company’s total valuation up to $1.8 billion. Prior to the pandemic, Glossier still made 80 percent of its sales through e-commerce.
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