Glossier releases first Glossiwear drop

today Jul 18, 2019
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After an initial tease on Instagram, Glossier has released the first drop of its Glossiwear apparel.


“Pieces that fit into your everyday life,” the company wrote in a mailer. “Available in limited quantities for a limited time.”

Products include hair accessories, a bag, slide sandals, a long-sleeve shirt, a hoodie and a baseball cap decorated with the word ‘Glossier,’ with prices ranging from $10 to $45. A testament to the cult brand’s popularity, the Glossiwear long-sleeve shirt, hoodie and hat are already sold out. 

The Glossiwear reveal marks the latest category launch for the billion-dollar company, which was one of the first to be featured on Instagram’s @shop page, launched in May. The collection of apparel joins the company's range of skincare and personal care products, core cosmetics line, and Glossier Play.

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