Groupe Zannier partners with JD.com for China launch
Groupe Zannier, the French global leader in children's fashion, is set to launch its first e-commerce flagship in China in partnership with digital giant JD.com.
The e-commerce store on JD Worldwide will enable Chinese parents to buy clothing and accessories from the group’s most popular fashion brands: Kenzo Kids, Catimini and 3 pommes. The offering will include products for babies, children and teens.
Headquartered in France, the Group Zannier manages a portfolio of 15 of the best-known brands in children’s fashion across more than 900 stores and 10,000 points of sale globally.
“The Group Zannier is one of the most influential companies in children’s fashion globally, and we’re delighted to add them to our increasingly diverse selection for Chinese parents,” said Tony Qiu, General Manager of JD Worldwide. “With China now on the cusp of a baby boom, the partnership will further expand our baby and maternal offering, which is already one of the best-selling categories on our platform. We’re looking forward to working with the Group Zannier to tap into the growing consumer demand in high quality imported fashion, and to support the Group Zannier’s business growth in China.”
JD.com’s JD Worldwide is a cross border e-commerce platform offering brands and merchants from over 40 countries and regions. Over 7,300 brands are available on the site.
“JD.com’s reputation for quality and authenticity, and focus on providing a superior user experience are crucial for us in selecting an ecommerce partner in China,” said Gaël Estublier, International Group Director at Group Zannier “We’re excited to work with JD.com to access their 170 million active users and bring more high quality, international fashion to consumers in China.”
The launch of the Group Zannier's official store on JD.com is assisted by France-based China ecommerce specialist F2C E-Solution.
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