Gucci and CFDA open Gucci Changemakers x CFDA Scholars by Design Award application
Launched as part of Gucci North America’s Changemakers program - -a series of diversity initiatives Gucci said has existed internally since 2018, but which was pushed to the forefront after the brand faced backlash over creating a "blackface sweater" -- the design award will be dedicated to "a woman of color or a person who identifies as a woman entering her senior year of design school," the brand said.
The winner will be awarded with a $20,000 scholarship, as well as mentorship, and will be judged based on talent, financial need and professional potential.
“The Gucci North America x CFDA Scholars by Design award is the foundation to developing and empowering future female leaders of color in fashion, so that their particularly vital contributions and voices can resonate, inspire, and transform the consciousness of the industry towards equitable representation at all levels,” said CaSandra Diggs, president of the CFDA.
“We are very pleased to continue the partnership with Gucci Changemakers and Gucci North America, which will further the CFDA’s important work to create a fashion industry that is diverse, equitable, and inclusive.”
The Gucci Changemakers x CFDA Scholars by Design Award first premiered last year, and was then dedicated to two high school graduates pursuing a higher education in the field of fashion design.
Applications are also open for the Changemakers' Impact Fund, which awards grant funding to nonprofit organizations, and the Scholars Award, another scholarship opportunity for high school seniors and currently enrolled undergraduate students attending an accredited two-year community college or four-year college or university, awarded based on financial need.
Gucci has invested over $2 million in the Changemakers program since 2019.
For this year's launch video, Gucci has partnered with filmmakers Satchel Lee, Spike Lee’s daughter, and Chance Chamblin, June Ambrose’s son.
“Our vision for the Changemakers launch video underscores the premise that change does not happen in a vacuum," the two filmmakers said.
"Even when the seed might be planted by an individual – meaningful progress only occurs when we come together as a community bound by our collective humanity. We need each other."
Initial applications to this year's initiatives are due by 11:59 pm EST on January 29, 2021.
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