Gucci and Off-White top The RealReal's holiday wishlist
A curated list based on the amount of favorited "hearts," saves and waitlist requests received by items and brands over the year, the digital luxury consignment shop found Gucci to be the most popular designer, with Dior, Chanel, Off-White and Louis Vuitton holding top niche spots.
The year's most popular items were dominated by footwear: according to The RealReal's calculations, the popularity of Dior's J'Adior pumps has grown three-fold, while women's Chanel sneakers increased in popularity by 67 percent in October.
Men's Off-White x Nike sneakers grew by 75 percent over the past three months, and the Gucci "Ace" kick clocked in as the company's most sought-after men's sneaker style for the year.
Gucci also became the site's most obsessed-over designer for women and men, and Louis Vuitton holds the number one spot in the men's bags category – the fashion house's keepall bag ranked as the most coveted men's bag.
In order to streamline the gift-giving process for its customers, The RealReal has grouped these items – in addition to items like watches, scarves, jewelry, furniture and home goods from brands like Hermès, Burberry and Celine – into niche categories, from "the low-key logo lover" to "the woman who's too good for (almost) anything."
The list's company-vetted designer wares will be available on The RealReal's online platform in limited supply.
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