Gucci launches new website in Europe

By

Dominique Muret

Published
Mar 17, 2016

Gucci's new virtual store has arrived in Europe, as well as in the United Arab Emirates and Australia. The e-commerce site for the Kering group's leading brand, entirely renovated and redesigned, and active since October in the USA and Canada, is now finally available in Europe.

The fashion label explained in a press release that "the new concept relies on a combination of brand and product story-telling with a smart purchasing experience." The Gucci.com website features in particular a new section called 'The Agenda', which dissects the collections' various key themes through details and visuals, allowing visitors to click and discover the stories behind the styles and the sources of inspiration for Creative Director Alessandro Michele.

"Such an integrated approach has already been put to the test in North America, where visitors to the new Gucci.com website launched last October are interacting more with the site's content, both in terms of pages visited and time spent on the site," stated the brand.

The Gucci website is optimised for all screen sizes, especially smartphones, and is now available in 26 countries, 22 of them in Europe, and in five languages: Italian, French, German, Spanish and English.