Published
Oct 29, 2014
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Gucci reorganizes in China

Published
Oct 29, 2014

Gucci is reorganizing its management in the Greater China region, where the brand has particularly suffered a sales decline this year. Earlier this year, the Italian, Kering-owned luxury label adopted a new structure for the Asia-Pacific region, including in Japan so that “the company’s headquarters might work more directly with the different markets in the region," according to the company.

A Gucci store in Taipei, Taiwan


It is in this context that Gucci has named Merinda Yeung chief of the Greater China region a few days ago. Yeung, who joined Gucci as Taiwan division chief in February, will also be in charge of China beginning in January 2015. She succeeds Carol Shen (ex-Estée Lauder), who, after 18 months, left this strategically important position in late 2013. The post has remained vacant since January. 

Yeung previously worked for Chanel, where she was in charge of operations in Singapore between 2013 and 2014. Previously, she served as retail director at Louis Vuitton in Taiwan. She has also served as the director of a Louis Vuitton store in Hong Kong and another in Vancouver. 

Meanwhile, Gucci announced that Thierry Pichon, general manager of Hong Kong, “will now also oversee Gucci operations in Macao.” 

Pichon also joined Gucci in February. He was previously director of the Louis Vuitton store on the Champs Elysées and a member of Louis Vuitton’s Northern European executive board.

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