Guerlain turns to experts for sustainability drive
Luxury perfume and cosmetics label Guerlain, owned by the LVMH group, has recently created a ‘sustainability board’, a committee of 13 recognised experts in various fields, whose mission will be to help Guerlain define and deploy a series of strategic initiatives promoting sustainable development. Guerlain's ambition is to become a benchmark in a “new luxury,” in line with the LVMH group’s sustainability programme called Life 360.
Among the committee members, Yann Arthus-Bertrand, the board’s honorary president, Nirmala Séon-Massin, director of know-how at France’s National Natural History Museum, Marie-Sarah Adenis, co-founder of bio-tech company Pili, and Thierry Dufresne, founder and president of the French apiology institute.
The board's mission is to jointly develop with Guerlain a series of solutions on strategic issues like eco-formulations, eco-design, ingredient traceability and bee preservation, the latter a topic that is close to the label’s heart.
In October 2020, Guerlain promoted Cécile Lochard to the post of head of sustainable development.
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