Aug 26, 2022
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H&M launches in new markets in Europe, the Americas

Aug 26, 2022

H&M continues to expand and has in the last couple of weeks opened in Costa Rica and North Macedonia, as well as online in Uruguay.


The Swedish fashion retail giant debuted in Costa Rica in Central America on August 20 with the country becoming its 78th market. There’s clearly plenty of pent-up demand there with over 1,000 people queuing before the doors opened. The store is located in San José, Escazú.

The debut followed a new European store as the firm set foot in North Macedonia for the first time, in the the East Gate Mall in Skopje on August 18.

The new 2,300 sq m store in Skopje offers the brand’s full fashion line-up.

Finally, the online debut in Uruguay follows H&M’s four years in the country with physical stores (it now has three locations there). Uy.hm.com is H&M’s 57th online market and Uruguay is only the fourth South American country to have a dedicated webstore.

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