H&M makes a statement with eco-focused designs on Fashion Awards red carpet
The Fashion Awards red carpet may have been largely about ultra-luxury designers on Monday evening, but high street chain H&M also made an impact with a big focus on sustainability.
The Swedish fashion retail giant enjoyed the endorsement of a number of celebrities, headed by Irina Shayk, who wore a chestnut-brown dress with sequins made from 100% recycled plastic bottle waste and without a metallic coating, which makes them easier to recycle.
Recycled polyester that kept materials out of the waste system was also a key story on the night.
Kim Petras wore a black cutout dress featuring layers of 100% recycled polyester ribbons, while Lucien Laviscount wore a top in a monofibre fabric made of recycled polyester derived from textiles that might otherwise have ended up as waste. The top was paired with a pair of cutout-style trousers with layers of 100% recycled polyester ribbons.
Shay Mitchell wore a neon-yellow maxi dress with a corset waist featuring intricate boning flaring out into a tulle-pumped ruffle skirt, with a mesh bra made of 87% recycled polyester and 13% elastane underneath.
And the emerald-green blazer worn by Manu Ríos was also made with the polyester monofibre fabric, while being paired with a black H&M Essentials shirt and a pair of trousers from a previous H&M Conscious Exclusive collection.
Other recycled polyester H&M pieces were worn by Pom Klementieff (a tulle mini dress in two-tone shades of mint and apple green); Leomie Anderson (a purple mini dress that also came with sandals featuring 100% recycled polyester straps embellished with recycled acrylic beads); and Alva Claire (a floor-length polyester evening dress).
Meanwhile, Eli Brown wore an oversized bomber jacket with recycled acrylic beads, designed exclusively for the Fashion Awards.
And Joy Crookes' brown bodysuit in 87% recycled polyester and 13% elastane mesh was paired with a co-ordinating blazer and trouser set. This was made from a blend of 33% organic silk and 67% Naia Renew cellulosic yarn, produced from sustainably-sourced wood pulp, waste plastics, carpet fibres and other hard-to-recycle materials.
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