H&M to open revamped "world-first" store at Trafford Centre
It’s big, it’s bold, and it’s opening in Manchester on 14 April. That’s H&M’s “world-first” 2,713 sq m (29,200 sq ft) store revamp at the city’s Trafford Centre, “featuring a range of exciting new elements, concepts and services”.
The revamp is one of H&M’s biggest store investments this year as the fashion retail giant “continues to invest in communities outside of London, leveraging the strength of Manchester’s fashion credentials and the importance of the region”.
Located in a prime position across the upper and lower levels of Trafford Centre’s Peel Avenue, the store’s “makeover”, which has been a four-month project, will have an open façade, removing its windows, a unique store design, the retailer noted. It also includes a new H&M Home department.
H&M will also be hosting an opening weekend of exclusive activities for the new store, working with local Manchester businesses to take part in the launch and offering exclusive access to H&M members.
Toni Galli, H&M UK & Ireland Country Manager, said: “We are excited to be opening our world-leading H&M Trafford Centre store…offering our loyal Manchester customers a brand-new look and feel unlike anything our UK customers have ever experienced.
“During our launch programme, and in the coming months, we are partnering with local creators and businesses in Manchester to support the local community, proving how committed we are to Manchester and delivering the best possible shopping experience for our customers. More information coming soon!”
Rhys Evans, Director of Asset Management at Trafford Centre operator Pradera Lateral, added: “H&M is a hugely popular retailer at Trafford Centre and we are certain that the store’s new concept will suit the centre perfectly.
“It is great to see such a prominent retailer choosing Trafford Centre as the location for a world-first store and investing in the centre with such a significant space. We are always keen to support retail brands in their evolution, helping them to bring fresh ideas and developments to life. This new concept H&M store is a perfect example of this and we look forward to seeing our visitors’ reactions.”
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