Feb 2, 2017
H&M unleashes teasers of The Weeknd collaboration, ahead of March launch
Feb 2, 2017
Swedish retailer H&M has finally unveiled its highly-anticipated fashion collection with R&B/pop singer The Weeknd, after first announcing the collaboration last year.
The Weeknd -- also known as Abel Tesfaye -- will also be the face of H&M's upcoming menswear collection Spring Icons Selected by The Weeknd, which offers a complete wardrobe of essential men's pieces, chosen by the musician in collaboration with H&M's design team.
The launch will be supported by a full ad campaign shot by Federico Pestilli and a campaign video shot by Keith Kandell -- with teasers for both released by the retailer Thursday -- and the full campaign to be released later this month.
The collection, which sees hoodies, bomber jackets, sweaters and a few feature items -- such as the badass motorbike jacket, Asia-inspired shirts, and a zip-up work shirt -- emblazoned with Weeknd's XO insignia, will be available at every H&M store that carries menswear, as well as online, beginning March 2.
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