Halle Berry to launch lingerie line in Canada
Academy Award-winning actress, Halle Berry will launch her lingerie line, Scandale Paris, in Canada at lingerie store la Vie en Rose on August 24th. The iconic, French lingerie brand launched last autumn in the US and will be carried exclusively by la Vie en Rose in Canada.
Scandale Paris, founded in 1932, was rediscovered by Berry, who was so taken by the brand and its possibilities that she decided she wanted to introduce the lingerie brand to female consumers globally. While Berry has been associated with a number of luxury brands, Scandale Paris marks her debut as an owner. The actress will serve as creative director and curator for the brand.
"I'm thrilled that Scandale Paris is going to launch in Canada with la Vie en Rose," said Berry. "I look forward to bringing this elegant and timeless European brand, with its impeccable beauty, to more women."
"We are delighted to introduce the Scandale Paris brand to Canadian women," said François Roberge, President and CEO of Boutique la Vie en Rose Inc. "This affordable yet stylish and sophisticated intimates line was exactly what we were looking for to complement our la Vie en Rose Outlet offer."
The Scandale Paris Basic and FW15 collections, which will feature nearly 50 styles, will be available exclusively at all 63 la Vie en Rose Outlets and on the store's website.
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