Published
Jun 19, 2019
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Harvey Nichols sees improved demand from overseas online shoppers

Published
Jun 19, 2019

Harvey Nichols has seen a surge in cross-border online sales after launching localised checkout in 21 languages, tax calculations and a range of alternative payment methods.


Harvey Nichols


The British department store chain has partnered with cross-border ecommerce solutions provider Global-e as part of efforts to grow its online business in over 170 markets worldwide.

Using Global-e’s technology-based solution, Harvey Nichols launched a series of tools that optimise the shopping experience on its site for overseas shoppers. In addition to making it easier for cross-border consumers to pay for their orders, the new options include a variety of attractively-priced shipping options as well as a convenient returns process.

The retailer said it has seen “impressive results” in the four weeks since it launched the solution, and that it can now offer local pricing in more than 95 currencies.

James Henry, head of multichannel operations at Harvey Nichols, said: “Providing our international shoppers with a seamless and localised shopping journey, same as for our local UK shoppers, is vital for us in order to further drive our international online sales in a sustainable manner. .”

Nir Debbi, co-founder and CRO at Global-e, added: “As more consumers worldwide become comfortable with shopping for luxury online, there is a huge potential to increase sales by opening up this opportunity to international markets.

"Savvy retailers such as Harvey Nichols understand that the key to capitalising on this major growth opportunity is tailoring the international online offering to local markets’ characteristics and shoppers’ preferences.”

The British retailer has stores in the UK and Ireland, as well as a presence in Hong Kong, Dubai, Riyadh, Qatar, Istanbul, Ankara and Kuwait.

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