Heron Preston to host two-week fall collection pop up in New York City
Heron Preston is taking his retail tour to New York City and will open a pop up at 151 Franklin Street on July 12.
Heron Preston is one of the popular faces from Kanye West’s collective of creatives that also includes Virgil Abloh and Jerry Lorenzo. Raised in San Franciso, Preston wears many hats as an artist, creative director, content creator, designer and DJ. He earned his B.B.A. at Parsons School of Design before serving as a creative consultant for Kanye, working with the rapper/designer on the Yeezy label and Life of Pablo album, and also serving as the global digital producer of Nike.
Preston's ‘For You, The World’ collection followed his collaboration with the Department of Sanitation during NYFW in September, and featured streetwear pieces that draw inspiration from Preston’s personal style and bridge the gaps between streetwear, workwear and fashion.
In partnership with Patron of the New, the New York City pop up will support Preston’s fall 2017 collection, ‘For You, The World,’ which debuted in Paris in February and marks as Preston’s first full collection for his namesake line. The designer has been on tour to celebrate the collection, and held a series of events in Paris, London, Moscow and Milan to support the collection.
The two-week pop up will showcase the designers fall collection and a number of pieces from the Heron Preston x DSNY collection. In addition, Preston will host an event on the first day with Patron of the New founders Jonathan and Lisa Pak to earmark the pop up opening.
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