Hoka unveils first-ever global campaign
Performance sneaker brand Hoka unveiled on Wednesday its first-ever global campaign, 'Fly Human Fly', as the Deckers-owned brand looks to ramp up its marketing efforts across the globe.
The footwear brand is promoting the ad campaign with an extensive global rollout plan, including out of home assets in key global cities, digital, and national video spots on connected TV platforms.
The Fly Human Fly campaign features 'Pursuit', a 60-second film showcasing everyday heroes entering a magical world "filled with joy, optimism, and superhuman possibility."
The company added that it hopes to reach everyday people "with brand, product, and human stories," meeting "consumers at every step in their journey," according to a press release.
"Hoka has been championed by a strong community of endurance athletes from the very beginning," said Norma Delaney, vice president of global brand marketing at Hoka.
"When a consumer tries a Hoja product, they fall in love with our product innovation that delivers an experience that is both easy on the body and world class fast. Thus, the brand growing primarily by word of mouth up until this point. Those that know us, are fans for life. The Fly Human Fly global campaign is an invitation for humans everywhere to experience Hoka and fly into a world of new possibility."
Coinciding with the campaign, Hoka has revealed its new Mach 5, the next iteration of its iconic Mach franchise; a race-ready, performance-driven running shoe.
The company has also undergone a website refresh and is planning new product innovations and experiential events at Hoka retail stores globally.
As part of the campaign, the company has also partnered with Achilles International, a nonprofit which transforms the lives of people with disabilities through athletic programs and social connection.
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