HSN the latest merchandising partner to Warner Brother's Wonder Woman
Warner Bros. Consumer Products (WBCP) has formed a merchandising partnership with contemporary lifestyle retailer HSN, one of a long list of retail deals related to the studio's Wonder Woman movie that saw its North American theater release last Friday.
The HSN collection includes 25 pieces that span fashion, beauty and jewelry.
Apparel pieces include business casual work wear by Project Gravitas, accessories designed by Betsey Johnson and jewelry designed by RJ Graziano. Benefit Cosmetics contributes a 5-piece make up set to the assortment.
Soo Koo, Warner Bros. Consumer Products’ Chief Creative Officer said, “With fashion as a daily form of self-expression, we’re thrilled to bring together some of the most well-known and exciting designers in the world to create a diverse collection of high-end collaborations and street-ready apparel and accessories for fashion devotees, casual shoppers and everyone in between.”
Each piece in the HSN collection draws inspiration from metallic tones and the geometric shapes featured in Wonder Woman's costume as well as her accessories, such as her shield and sword.
Designers for the HSN collaboration were tasked with answering the question of what it meant for them to be fashion super heroes.
Carmen Bauza, Chief Merchandising Officer, HSN said "Our Wonder Woman collaboration captures the spirit of empowerment that we are passionate about fostering."
HSN's collaboration with WBCP joins a series of luxury women's apparel partnerships stemming from Wonder Woman's style. Existing collaborations include a collection in Ron Robertson of Fred Segal, a leather jacket line with Mauritius, and partnerships with designers including Louis Vuitton, Versace, Karl Lagerfeld, Lanvin, and Tory Burch.
The movie opened this past weekend and brought in over $100 million in the US and Canada, which was $10 to $20 million more than what the studio forecast. Internationally Warner Brothers and DC Comics reported $122.5 million, making the total opening weekend sales a record breaking $223 million.
The HSN Wonder Woman collection is available online through the company's website. Price points range from $34-$250.
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