Hudson's Bay appoints Meghan Nameth to SVP marketing role
Hudson's Bay announced on Tuesday the appointment of Meghan Nameth as senior vice president of marketing.
In this role, Nameth will be responsible for leading the strategic development and execution of Hudson's Bay's integrated marketing strategy.
While leading brand, marketing and public relations functions, her main focus will be “engaging customers and driving sales performance across all channels," said Hudson's Bay in a statement.
“Meghan's transformational leadership and strategic marketing expertise will be instrumental to Hudson's Bay as we continue to invest in evolving improving the shopping experience for our customers today and in the future,” said Kerry Mader, executive vice president, chief customer officer, Hudson's Bay, who Nameth will report to.
“As we drive performance at Hudson's Bay, Meghan's brand-building experience will be an essential asset to the company and I am thrilled to welcome her to the team.”
Nameth joins Hudson's Bay from PwC Canada's One Analytics practice, where she was managing director, leading the development of marketing, customer and product analytics solutions.
Prior to this, she spent five years in senior executive marketing roles at TD Bank, and 18 years at Procter & Gamble and Mars Canada in brand management, product innovation, marketing sales and logistics.
“Hudson's Bay is an iconic brand and I am incredibly excited to join the company at such a pivotal time,” said Nameth.
“As the company works to elevate the merchandise, service model and digital experience, there is a tremendous opportunity to use data-driven insights to better understand what Canadians love and expect from Hudson's Bay.”
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