Published
Apr 1, 2014
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Hugo Boss celebrates opening of two new stores in Hong Kong

Published
Apr 1, 2014

Hugo Boss is pushing forward with its expansion in Asia. While the group has seen its Chinese sales grow by only 2% in 2013, it has just opened two flagship stores in Hong Kong. In line with its recent openings in Parism Shanghai and New York, these two new openings reflect the brand's newly inaugurated concept.

Huge Boss' largest flagship store facade in Asia-Pacific.


One of the two stores, located in the Central Building in the heart of Hong Kong, is the largest of its kind in the region, sprawling across over 1000 square meters. The second is situated on Canton road, not far from Nathan Road, the famous thoroughfare in the Kowloon district.

Men’s made-to-measure department


In the Asia-Pacific, Hugo Boss has a network of 234 directly operated stores, including 119 branches, 91 concessions and 24 outlets. In 2013, sales in the region grew at a 4% to 346.8 million euros at constant exchange rates.

In China, sales have increased by 2% to 211 million. In the region, retail business, without taking into account exchange rate fluctuation, increased by 4% to 274 million.

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