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Hyères Fashion Festival to be held on October 15-19

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Nicola Mira
Published
Jun 1, 2020
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The 2020 Hyères International Fashion and Photography Festival, which had been postponed due to the Covid-19 pandemic, will be held on October 15-19, as always at the Villa Noailles venue. The 35th edition of the renowned emerging designer competition will be staged for the first time under the patronage of the President of France. T

he juries of the competition’s three categories - fashion, photography and fashion accessories - will be headed respectively by Jonathan Anderson, who besides leading his own eponymous label is also in charge of style at Loewe, by photographer Paolo Roversi and by Hubert Barrère, creative director of Chanel-owned Maison Lesage.


Villa Noailles will host the 35th edition of the Hyères Fashion Festival next October - Villanoailles-hyeres.com


Irish designer Jonathan Anderson has invited to the fashion prize jury star model Kaia Gerber, Olivier Lalanne, editor-in-chief of Vogue Homme International, Olivier Gabet, director of the Paris Museum of Decorative Arts, sound designer Michel Gaubert, London-based designer Grace Wales Bonner and Austrian designer Christoph Rumpf, winner of the 2019 Hyères Festival.

They have selected 10 finalists, which for the first time include a strong French contingent. There are five French names in fact, Aline Boubert, Xavier Brisoux, Emma Bruschi, Marvin M’Toumo and Céline Shen, competing alongside Katarzyna Cichy from Poland, Andrea Grossi from Italy, Timour Desdemoustier and Tom Van Der Borght from Belgium, and Maximilian Rittler from Austria.

The fashion accessories jury includes, among others, comedian Nicolas Maury, accessories designer Yaz Bukey, dancer and choreographer Blanca Li, and actress and director Géraldine Nakache.

There is a strong French presence among the 10 designers competing in this category too: the trio consisting of Antoni Mongin, Dimitri Zephir and Florian Dach, Basque duo Juana and Ddiddue Etcheberry, plus Eva Verwicht, Félicie Eymard, Giulia Chebab, Oubadah Nouktah and Serena Cancelier. They will vie with US designer Carol Muthiga-Oyekunle, Joanne Guiraud from Switzerland and Jil Jander from Luxembourg.

This year, the Hyères Festival will feature a new fashion accessories prize, sponsored by Hermès. The €20,000 prize will be awarded to the designer creating the best leather jewellery. A new prize had also been introduced last year, sponsored by Chanel, one of the event’s leading patrons. It is endowed with a €20,000 purse and will be awarded to the best collaboration between one of the finalists and one of Chanel’s specialist craft ateliers.

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