Icon Outlet adds Nike and Adidas to line-up

Fresh from the news that fashion flash sales specialist Showcase is opening at the Icon Outlet mall, we've heard that two of the biggest names in the global sportswear sector also set to open there this summer.


The Icon Outlet mall at the O2 has announced a raft of impressive tenants of late


Nike and Adidas have both signed up for the mall that’s adjacent to the O2 entertainment venue in Greenwich, South London.

It's a good move for the two labels with the mall seeing strong visitor traffic due to its close proximity to one of the world’s leading entertainment destinations, as well as to the casual dining offer there and the nearby tube station.

The mall also already has plenty of tenants that are likely to attract a similar demographic to Nike and Adidas.

They include Asics, G-Star Raw, Skechers, Guess, Jack Wills, Levi’s, Pepe Jeans and Tommy Hilfiger.

Speaking on behalf of mall owners AEG and Crosstree, Marion Dillon, Leasing Director for Icon Outlet, said: “The signing of Nike and adidas add even more appeal to our existing offer of global retailers and premium trend-led fashion. Both of these international market-leading brands will stock their popular lines of footwear, sportswear and activewear which will satisfy the significant fashion forward demand from our consumers.”

Both brands have already seen success with an outlet offer in the London area with stores at the successful London Designer Outlet mall and with the outlet sector being one of the few growth areas in UK fashion retail at present, expansion within outlet retailing makes good commercial sense.

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