India's Myntra launches luxury store ‘Myntra Luxe’
Flipkart group-owned fashion marketplace Myntra has launched a dedicated store for the luxury category, named ‘Myntra Luxe,’ on its platform.
Myntra has collaborated with The Collective, a multi-brand luxury lifestyle retailer, for its luxury store. The partnership will bring some of the world’s leading luxury apparel and accessory brands to Myntra Luxe.
Commenting on the launch of Myntra Luxe, Sharon Pais, chief business officer at Myntra, said: “Myntra Luxe brings leading global luxury brands within easy reach of a growing cohort of shoppers looking up to this category in India today. We have witnessed a sharp rise in demand for luxury brands on our platform during the pandemic, prompting us to create a dedicated offering for the same and enable luxury customers to enjoy a distinguished experience.”
Amit Pande, brand head at The Collective added: “E-commerce at The Collective has displayed very strong momentum. Our partnership with Myntra will allow us to extend our reach and bring a taste of The Collective experience to Myntra’s top customers.”
Myntra will offer a wide collection of 65 luxury brands through the new luxe store and plans to scale up by adding more luxury brands in the coming months.
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