Indian e-tailer LimeRoad forays into menswear

LimeRoad, a social-shopping platform for women, is diversifying into the men's category to expand its scale.

The company is introducing its men's range with about 60,000 products along with a lakh of scrapbooks for men to boost its gross merchandise value (GMV), which has grown about 60 per cent over the last three months, the Gurgaon-based startup said.

Founded by former ebay and Facebook employees four years ago, LimeRoad clocked a GMV of about Rs 200 crore in the year-ago period. GMV is overall sales by merchants on an e-commerce platform, without factoring discounts and returns.

The price range of the products for men begins at Rs.300. The company has three segments for men—super affordable (Rs.300-499), budget (Rs.500-999) and premium, which go upwards of Rs.1,000. The women’s range also falls under similar categories.

Backed by Tiger Global, LimeRoad will compete with fashion focused e-tailers such as Myntra, Jabong, besides the horizontal e-commerce players like Amazon and Flipkart.