International markets boost Joules revenue

By

Barbara Santamaria

Published
Jun 21, 2016

British premium lifestyle brand Joules said revenue increased by 12.7% to £131.3 million in the 52 weeks to 29 May 2016, according to its first unaudited trading statement since it floated on AIM in May.

Retail sales for the period grew 11% to £93.7 million, while the wholesale segment delivered a sales increase of 17.6% to £37.2 million.

International sales outperformed the UK business, reporting a 24.7% increase versus an 11.6% growth. International markets now represent just over 10% of total group revenue.

Colin Porter, CEO, commented: "This has been a year of great progress in further developing Joules as a fun, family, 'time-off' lifestyle brand across multiple sales channels both in the UK and internationally.” 

“We have a clear growth strategy of increasing customer value; rolling-out UK stores; accelerating international growth; and delivering product extensions. The energy, skill and commitment of the Joules team and the unique design of our products underpins this strategy. We remain confident in continuing to deliver further growth as a listed company."

Joules has 98 UK and RoI stores (including five concessions and four franchises), as well as a customer database of almost 2 million customers. The retailer also operates an established ecommerce platform and a successful wholesale business.