Is Kylie Jenner about to put her stamp on the baby business?

today May 15, 2019
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It looks as though Kylie Jenner might have another business venture up her sleeve.

The reality TV star and beauty mogul has applied to trademark the brand names "Kylie Baby" and "Kylie Baby by Kylie Jenner" with the U.S. Patent and Trademark Office, as reported by WWD.

The applications span a range of products, including "coats, dresses, footwear, headwear, jackets, jumpers, loungewear, rompers" and more -- even "costumes for use in children's dress up play." Lifestyle accessories such as "skincare, bath and shower products, hair care and hair styling products" are also listed on the applications, alongside "home furnishings, diapers, baby food and stroller accessories."

Jenner, who became a mother to daughter Stormi last year, would be well placed to launch a baby lifestyle line, given her extensive experience in the fashion industry. In addition to the ongoing Kendall + Kylie fashion line that she oversees with her sister Kendall, she is kept busy with her collaborative role at the sportswear giant Adidas, and previously acted as an ambassador for the athletics brand Puma. The news also comes days after the star announced that she was building on the success of her Kylie Cosmetics beauty brand with the launch of ‘Kylie Skin,' a new label that launches later this month and is set to focus on cruelty-free, vegan, gluten-free, paraben and sulfate-free skincare solutions.

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