Isawitfirst launches first shoppable TikTok platform for livestream selling
Another first for Isawitfirst. The fast-fashion brand is to showcase selected products in the UK via TikTok. It says the new partnership is part of an ongoing pilot on the short-form video and entertainment platform.
Running its TikTok livestream takeover every Tuesday at 7pm, the partnership “gives brands a new way to drive sales directly through exciting short videos and livestreams, making shopping easier and more convenient than ever before”, it added.
Without leaving the app, the shoppable features allow customers to buy products directly while also offering live giveaways and free delivery.
Social Media coordinator and host of Isawitfirst’s shoppable TikTok, Saskia Marriott said: “We are one of the first fashion brands to take this live and I am beyond proud of how fast our team have turned this around and made it a success!
“We constantly adapt our shows to make sure we’re listening to what our customers want, and we’ve seen amazing feedback so far, especially for the summer dresses that we featured recently. We will be doing this weekly, if not more than once a week, and I cannot wait to see where it takes us”.
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