Nov 18, 2016
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Italian eyewear major Safilo eyes Indian market

Nov 18, 2016

Safilo, the Italian eyewear major, is planning to foray into the Indian market. The company sees India as an emerging market in the eyewear segment, according to a report in the Times of India.

Italian eyewear major Safilo eyes Indian market - Safilo

Safilo's own portfolio includes core home brands such as Polaroid (acquired from the US) and Carrera. It is also the licensor for brands Dior, Fendi, Gucci, Hugo Boss, and Marc Jacobs.
But what is unique about the company -- as it plays catch up to exalted rival Luxottica (owner of RayBan and licensor to Chanel, Armani and Prada) -- is the proprietary legacy that Safilo brings via its history.

"When we bought Polaroid, we didn't just buy the company, but its entire archives, its legacy," said Luisa Delgado, a former Proctor and Gamble executive who took the reins of the company in 2013, and is an emerging markets enthusiast.

The Safilo group has 7 plants, three in Italy and four abroad (Slovenia, Scotland, US and China) and its products are sold through 31 owned subsidiaries and local distributors in all key markets such as Europe, America and Asia.

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