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Translated by
Roberta HERRERA
Published
Mar 11, 2022
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J.U.S opens its first boutique in Seoul

Translated by
Roberta HERRERA
Published
Mar 11, 2022

Niche perfume label J.U.S, founded three years ago by the trio Brigitte Wormser, Jean-Baptiste Roux and Thierry de Baschmakoff, has just opened its first store in the heart of Seoul, Korea. A fitting choice in location since the brand has already set sights on the market in the past, having co-founded J.U.S Korea Inc. together with the Banetlee Group Inc.


Inside the new J.U.S store in Séoul - DR


"Korea is a promising market for J.U.S since youthful values are in line with the brand: uniqueness, transparency, eco-responsibility, in a perfume market that has been growing steadily for the past five years, and 30% in 2021 for the niche perfume market,” mentioned the brand, which expects a turnover of 3 million euros within three years.
 
This first store visually reflects the brand’s colorful image and highlights its environmentally responsible DNA: 100% Made in France production, refillable bottles, and transparency of its formulas.

The opening of the Korean store comes a year or so after the finalization of its first funding round. This €600,000 operation, overseen by Colibri Advisory, was carried out with two groups of business angels: WeLikeAngels and Arts et Métiers Business Angels, as well as with other international investors. Its aim was to accelerate J.U.S’s global expansion, particularly in Asia.  

The J.U.S store in Seoul - DR


J.U.S, which stands for “jewel, unique, and sensory”, is present in ten countries and in 96 points-of-sale including Printemps Haussmann in France. The brand currently offers twelve different scents and has sold 20,000 units of its fragrances since its launch.

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