Jack Wills endorses £180m Intu Watford extension with new store

At £180 million, the extension at Intu’s Watford mall may not be as big as the £600 million extension at Westfield London but it’s still a big deal and the company has started signing up major names for the 400,000 sq ft development that will turn the mall into 1.4 million sq ft space.

Jack Wills

Jack Wills is the latest to sign on with plans for a 5,000 sq ft store and the move seems to make solid commercial sense. Location services group CACI has estimated the extension will elevate the Hertfordshire town to a top 20 retail destination alongside Edinburgh and Bristol, attracting visitors from across London and the neighbouring home counties.

13 more stores, including a 113,000 sq ft Debenhams and a 6,630 sq ft Superdry, will join Jack Wills when work completes in October. There will also be a nine-screen IMAX cinema, Hollywood Bowl and 11 new restaurants.

Rebecca Ryman, regional managing director at Intu, said: “Jack Wills is a perfect addition to our retail mix, providing yet another frequently requested store for our wide and affluent catchment base.”

Meanwhile, the retailer’s property director Neil Beaman said the store “is going to be a key opening for us this year. It is a fantastic site at the heart of a growing town with access to a large proportion of our target customers.”

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