Jack Wolfskin opens in Dubai

Jack Wolfskin has opened its first store in Dubai. The 150 sq mt franchise store is located on the second floor of the prestigious Dubai Mall.


The store opened in Dubai Mall last week - Jack Wolfskin

It offers the brand’s men’s, women’s and children’s Activewear and Outdoor collections, as well as a selection of the urban Tech Lab collection.

The store is operated by Jack Wolfskin’s long-standing trading partner Orlando Sports LLC from Dubai.

“Dubai is a very special and important location for us. Located between Europe and Asia, it gives us a platform to reach a wide range of travelers worldwide and see great potential for the Middle East region. The Dubai Mall is the most important showcase in this market and the most successful retail centre,” said Johannes Hell, head of sales distribution, EMEA.


Store interior - Jack Wolfskin

“We chose this location to become our base as we launch our innovative and sustainable outdoor products in the region. We are delighted by the opening of this store, which represents a new step in the long-standing and performance-led partnership between Orlando Sports and Jack Wolfskin,” Hell continued.

The Dubai Mall attracts more than 80 million visitors annually and is considered the most visited shopping and leisure destination in the world.

Jack Wolfskin has over 900 franchise stores and 4,000 locations in Europe and Asia.

Translated by Barbara Santamaria

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