Jacquemus makes the switch to co-ed fashion shows

today Jan 9, 2020
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Jacquemus will showcase its latest menswear and womenswear collections simultaneously during its upcoming catwalk presentation.

The luxury fashion label, headed by the designer Simon Porte Jacquemus, will put on a co-ed ready-to-wear show on January 18 during Paris Men's Fashion Week, reports WWD. According to the publication, the brand will host two co-ed shows per year in the future, during the French capital's men's fashion weeks in January and June.

Previously, Jacquemus has always showcased its womenswear and menswear lines separately, save for a commemorative 10th anniversary show held in Provence last June. The label introduced menswear to its offering in 2018. 

Co-ed and mixed format shows have been gaining traction in the fashion industry for some time now, with Burberry, Coach, Bottega Veneta, Giorgio Armani and Gucci among some of the major houses to take up the trend (although Gucci has changed tack for 2020, and will hold a separate menswear catwalk show during Milan Fashion Week Men's later this month). Recent converts include Thom Browne, who will switch to mixed runway shows as of Paris Fashion Week this February, and Versace, which will also host its first co-ed show next month, in Milan. 

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