Jun 9, 2023
Japan’s Hiroshi Fujiwara unveils Moncler x FRGMT collection
Jun 9, 2023
Japanese fashion designer Hiroshi Fujiwara has launched the Moncler x FRGMT collection to celebrate the long-standing relationship between the two brands. South Korean singer Hwang Minhyun stars in a Seoul-based campaign for the collection as a global brand ambassador.
The collection itself is a love letter to Moncler, a new logo features Moncler’s iconography ‘hugging’ FRGMT lettering, while the designs mine Moncler’s archives and reinterpret signature styles with utmost care.
The key piece of this collection is the varsity jacket—a style beloved by Hiroshi since the 80s; it’s reinvented for a new audience. Each varsity jacket features a unique serial number, making it a one-of-a-kind collector’s item, and it is stamped with the street name of Moncler’s design office in Milan.
Houndstooth patterns swarm on signature Moncler puffers, and there are hints to the brand’s mountain heritage through photo prints of wild yellow lilies, Moncler and FRGMT said in a joint press release.
The collection’s campaign Love is Human was lensed by Tokyo-based photographer and director Xavier Tera. It has been shot through the eyes of a Lovot, an adorable and affectionate robot created to provide unconditional love, which Fujiwara first introduced at Moncler’s The Art of Genius event in London. He presented his collection on LOVOTs as a tribute to the "many kinds of love—many ways of showing love to others."
The Moncler x FRGMT collection is available in select Moncler boutiques and on the brand’s website.
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