Dec 14, 2021
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Joor enters bridal category, says major names are signed up

Dec 14, 2021

As wholesale activity continues to migrate online, one of the biggest names in digital wholesale, Joor, has announced that it has expanded into bridal “to streamline the wholesale buying and selling process and enable brands and retailers to connect, collaborate, and place orders digitally from anywhere in the world”.


Its move into the category builds on its established position within digital B2B for luxury and fashion, with over $1.5 billion in wholesale transactions currently processed every month. 

The new move into bridal means those selling via the platform create virtual showrooms that can be custom curated. The brands have access to real-time sales data across their wholesale process. 

The company also said that brands signed up to conduct their wholesale commerce exclusively via Joor include Vivienne Westwood, Elie Saab, Maggie Sottero, Maria Lucia Hohan, Temperley, and Simone Rocha. Jimmy Choo is also on board.

And as far as retailers are concerned, on Tuesday it said major specialist name Kleinfeld Bridal has become the newest exclusive retailer to join the platform. Others signed up include Neiman Marcus, Shopbop, Printemps, and Harrods.

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