Joules appoints head of licensing
Burden will join the lifestyle brand at the beginning of November and will be responsible for building, developing and exploring licensing opportunities.
The appointment forms part of Joules’ expansion strategy, which will see the brand grow through its retail, wholesale, ecommerce and licensing channels. Joules is currently available in the US, UK, Germany and France.
Paul Burden was most recently Director of Product Licensing at Ted Baker, overseeing all licensed products including footwear, eyewear, watches, and fragrance, bodywear and home accessories. Prior to this, he was Menswear Design Manager at high street fashion brand Next.
Copyright © 2022 FashionNetwork.com All rights reserved.