Nov 1, 2019
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Joyrich taps Dim Mak and The Matrix for two new collaborations

Nov 1, 2019

Los Angeles-based streetwear brand Joyrich has announced that it will be launching two new collaborative collections with Steve Aoki’s brand Dim Mak and iconic movie The Matrix at Long Beach festival ComplexCon this November.

Photo: Joyrich

Joyrich’s new collaboration with Dim Mak is the second creative partnership between the two brands, which have also teamed up to host events in the past.

This time round, the collection includes graphic tees, hoodies and a tracksuit. Pieces feature bold colors and allover spray paint-like patterns chaneling the signature styles of both Dim Mak and Joyrich.

Steve Aoki himself will be at Joyrich’s booth at ComplexCon on November 3 to promote the line and offer autographs to visitors.
The debut of Joyrich’s collaboration with classic 1999 sci-fi movie The Matrix at ComplexCon will feature mesh tops and a long-sleeved tee decorated with a photo of Keanu Reeves in the role of the film’s protagonist, Neo.
When the full collection launches later in November, it will feature additional pieces, including t-shirts and hoodies with studded detailing that imitates bullets, as well as a trench with matrix graphics.
Joyrich will launch both collections at ComplexCon’s marketplace, which runs November 2 through 3. The Dim Mak collaboration will be available in store and online from November 5, while the The Matrix line will have its full release on November 15.

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