Sep 22, 2015
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Karlie Kloss stars in new ads for Sweden's Lindex

Sep 22, 2015

Swedish retailer Lindex, which recently opened a London store and has also just launched its own beauty brand, has tapped a big name to star in its autumn campaign: Karlie Kloss.

Photo: Lindex

The theme for the campaign is "Autumn Hitlist," as it features ten "absolute wardrobe savers," the company says.

"Silhouettes are being developed in an exciting way right now, influenced by the 1970's. It's a challenge to both our wardrobes and the way we want to dress. Our collection and campaign are built around the 10 absolute must-haves for autumn, clothes that look nice, smart, and give you an instant update," says Nina Starck, Head of Design at Lindex.

Among the key pieces are a poncho, sleeveless tunic, poloneck jumper and flared trouser. The campaign was shot by Nico Bustos.

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