Kate Hudson has taken the next step in her fashion career with the launch of her new ready-to-wear brand, Happy x Nature.

The Hollywood actress and entrepreneur's latest venture is now live, following days of teasing from the star.

The label focuses on eco-friendly fashion with a bohemian vibe, spanning separates such as tops, dresses, skirts and jeans, priced from $50 to $200. Hudson herself has been busy modelling the summery, carefree pieces on Instagram, rocking a strapless yellow dress and a cream blouse and denim ensemble that feature in the brand's debut offering.

"Our goal is simple -- making you and nature happy with easy, free-spirited fashion that minimizes our impact on non-renewable resources," reads a statement on the company's website. "From the factories and mills we choose to packaging and garment tags, we'll explore every option, always looking for eco-aware solutions."

The brand is the brainchild of Hudson and the fashion designer Michele Manz and will be available to purchase online at Happyxnature.com and in select New York & Company stores across the US.

Hudson is, by now, something of an expert when it comes to heading up fashion brands, having co-founded the wildly successful athleisure brand Fabletics back in 2013. The company quickly surpassed $300 million in annual revenue and now counts 24 retail locations across the US.