Katy Perry steps into fashion, launches shoe collection with Global Brands Group
On August 16, Global Brands Group announced its collaboration with Katy Perry on a bright, bold shoe collection. The Katy Perry Footwear Spring 2017 collection includes causal sandals, sneakers, stilettos and pumps made with innovative textures and materials, including Lucite, vinyl, metallic hues and floral prints.
The collection debuted to retailers at FFANY in New York City August 2nd through August 4th and will launch in major specialty stores, department stores, and e-commerce sites globally in February 2017. Prices range from $59 to $299.
Katy Perry said of the collaboration, “It’s been a creative goal of mine to be a real contributor in the affordable fashion space. Launching a footwear collection felt like a natural first step for me…I found that Global Brands most resonated with my artistic ideas.”
“In addition to being one of the biggest music icons of today, Katy Perry is an incredibly talented and creative individual, whose style and confidence speak to women around the world,” said Jason Rabin, President and CMO North America of Global Brands Group.
Global Brands Group Holding Limited is a leading company in branded apparel, footwear and accessories companies.
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