Kehlani introduces her new fashion line, 'TSNMI'

today Jun 26, 2019
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Kehlani is breaking into the fashion industry with a new series of summer separates.

The R&B singer and new mother is launching TSNMI, a fashion line for adults and babies, as reported by Vogue. The range will go on sale Wednesday.

Product previews show colorful windbreakers, t-shirts, hoodies, tracksuit pants, hats, socks and onesies for babies. Dungarees, bags and jewelry have also been thrown into the mix. The range features tye-dye patterns and playful color blocking for a joyful, summery vibe that could be a nod to the star's native California.

The singer has proven to be the best advert for her own venture, starring in the campaign images herself, enlisting the help of her daughter Adeya Nomi for good measure.

Kehlani is in good company with her latest project: previous music stars to have made successful forays into the fashion world include Rihanna, who unveiled her new fashion house Fenty with the luxury conglomerate LVMH last month, and Beyonce, who was recently announced as the new creative partner at Adidas, where she will relaunch her Ivy Park brand.

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