Nov 28, 2017
Kim Kardashian gets glossy for the holidays with new beauty launch
Nov 28, 2017
Kim Kardashian West is gearing up for the holiday season by expanding her KKW Beauty line.
The reality TV star and makeup entrepreneur took to Instagram to announce the December 1 launch of a series of "Ultralight Beams" highlighters and glosses.
No further details of the products have been revealed, but the image Kardashian used to announce the news to her 104 million followers shows her torso covered in shimmering metallic glitter, with sparkly eyeshadow to match, suggesting that the new products will focus on shimmer and luminosity. This is in line with the hints that the brand's official KKW Beauty Instagram account has been dropping for days, in the form of mysterious images of glittery lips, shiny copper foil, and dazzling chainmail dresses. The most recent shot, titled "Oil slick rainbow," shows a multicolored glistening image, suggesting that the new product drop could potentially feature a holographic element.
The news comes at the end of a busy month for the star, who also launched her debut fragrance trio a matter of weeks ago. The launch, which came from her newly created KKW Fragrance brand, comprised three different gardenia-scented perfumes that sold out completely within days.
Kardashian first announced her plans to move in on the cosmetics industry this summer, launching her KKW Beauty brand with a series of Contour and Highlight Kits in four different shades and two different formulas. The kits, which flew off the virtual shelves, were followed by a limited-edition range of Liquid Lipsticks -- the result of a collaboration with her little sister and fellow beauty entrepreneur Kylie Jenner. It looks as though she has also been working on growing the KKW Beauty brand's social media influence, with the official Instagram account now boasting 1 million followers.
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