Kim Kardashian launches new skincare line Skkn
Reality television star-turned-entrepreneur Kim Kardashian is extending her personal brand reach this month with the launch of a new skincare range.
Dubbed 'Skkn By Kim', the nine-product "clean" skincare line boasts "science-backed ingredients" and comes housed in "refillable packaging," designed for "all skin types, tones, and textures at all stages of maturity," Kardashian said in post via her personal Instagram account on Wednesday.
"I’m excited to finally introduce to you Skkn By Kim, a rejuvenating nine-product skincare ritual that I have developed from start to finish. I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way," read the post.
"You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity. I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!"
The holistic skincare range boasts a cleanser, a toner, an exfoliator, a hyaluronic acid serum, a vitamin C8 serum, a face cream, an eye cream, oil drops, and night oil -- all packaged in a minimalist, earth-hued design, reminiscent of Kardashian's innerwear powerhouse, Skims.
The Skkn line is available to shop from June 21 at Skknbykim.com exclusively. Prices range from $43 to $95.
The skincare launch comes after Kardashian shut down her KKW Fragrance and KKW Beauty earlier this year.
Coincidingly, Skims catapulted to a valuation of $3.2 billion in January, after raising $240 million in its latest round of funding, according to Forbes.
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