Feb 6, 2020
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Kim Kardashian's Skims line arrives at Nordstrom

Feb 6, 2020

Kim Kardashian West's shapewear -- or 'solutionwear' -- brand, Skims, has previously sold-out in minutes on its own online platform. Now, customers have another chance to purchase the coveted foundation garments at Nordstrom, where Skims launched on February 5. 

Instagram @skims

Available in a range of skin tones and in sizes from XXS to 5X, the Skims launch at Nordstrom includes a selection of pasties, shorts, thongs, bodysuits, briefs and waist trainers made for different lengths and cuts of garments. Prices range from $12 to $98. 

According to industry reports, the shapewear will be sold at 25 Nordstrom stores across the country, as well as online at nordstrom.com. 

Kardashian-West promoted the launch by appearing in person at Nordstrom's New York City flagship on 57th Street, on February 5. 

According to a Grand View Research report, the global shapewear market size was estimated at $2.26 billion USD in 2018 and is projected to expand at a CAGR of 7.7% from 2019 to 2025.

Led by U.S., North America was the largest regional market for shapewear, accounting for 38.96% of the global market share in 2018.

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