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Jan 3, 2023
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Kings of Indigo denim brand taken over by entrepreneurial couple

Translated by
Jan 3, 2023

Kings of Indigo, the Dutch ethical jeans brand that has been bankrupt since November, has found its saviours. Kathrin and Sebastian Proft, owners and managers of three sustainable fashion companies in Germany and Austria, active in the traditional costume sector, took over the company's assets on December 21.

Kathrin et Sebastian Proft taking over Kings of Indigo. - Kings of Indigo

Kathrin and Sebastian Proft are no strangers to company takeovers. The entrepreneurial couple started with the takeover of the Bavarian retail fashion company Dollinger, followed by the Stapf brand after insolvency proceedings in 2017, and finally Feli & Hans (formerly H.Moser) in 2019. The Profts are now taking the next step by taking over the sustainable fashion brand Kings of Indigo. 
A Dutch limited liability company was registered on December 21, 2022 "to rebuild the business", it said in a statement.

Much of the original team will remain in place, while Sebastian Proft will lead the sales and finance area. The company's headquarters will remain in Amsterdam.

Mariska Stolwijk, who previously headed the product team, will now take up the position of managing director of Kings of Indigo.

B2B orders can now be placed again. Sebastian Proft is confident that the spring-summer 2023 collection will be produced and delivered on time. 

The company has already announced its upcoming participation in Seek in Berlin and Modefabriek in Amsterdam.

Kings of Indigo was founded in 2011 by Tony Tonnaer, Frank van Santen and Guido Mathijssen. From the start, the brand has opted for a sustainable approach and developed a denim offering that is more environmentally friendly. 
For a time, the investment company Varova Fashion Holding was a shareholder in Kings of Indigo. But after the fund went bankrupt, the management bought the company back to ensure its continued existence. However, the coronavirus pandemic and supply chain difficulties forced the Amsterdam-based parent company Kings of Indigo International BV to file for bankruptcy last November.

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